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T
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спецпроект
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Хобби как бизнес: 4 истории о том, как мечты становятся брендами
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Делимся историями самозанятых и рассказываем, как на своем деле можно зарабатывать и приносить радость окружающим
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Фото: Глеб Меленберг
Текст: Катерина Бычкова
Дизайн: Александра Бабкина
Вместе с сервисом для самозанятых «Своё дело» от Сбера мы поговорили с четырьмя классными самозанятыми о том, как превратить хобби в собственный бренд. Если вы тоже об этом мечтаете, то эти истории точно вдохновят. А если пока не готовы — поддержите тех, кто рискнул, и закажите презенты ручной работы у локальных мастеров для близких на Новый год.
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Анна Фалунина
Бренд - менеджер в бьюти - компании, создатель бренда украшений ручной работы Vetiver 14 (@vetiver14_jewelry)
Я занимаюсь тем, что приносит мне счастье и реализацию творческих идей. Главная задача Vetiver 14 — создавать украшения, которые помогут обрести уверенность в себе.
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Как появилась идея создать бренд?
В детстве мы с мамой много занимались рукоделием. Качественных материалов тогда не было, поэтому в ход шли лески из советского набора «Юный электромеханик», неровные формы бисера в крафтовой упаковке с пометкой «ГОСТ» и, конечно, фантазия. К хобби я вернулась уже тогда, когда работала в глянцевом журнале. Однажды коллега принесла брошь из бисера для запуска конкурса, и тут я загорелась... В тот же вечер пошла в магазин, купила фетр и сделала свое первое изделие — вафельный рожок мороженого. Неожиданно появились запросы на покупку брошей, а вскоре пришла идея собирать украшения с помощью плоскогубцев и использовать фурнитуру.
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Эмоциональный или полезный?
Дарить или получать подарки?
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Комбо. Стараюсь предугадать, о чем мечтает близкий.
Дарить, конечно! Для меня настоящее счастье — видеть радость в глазах близкого человека.
Какой подарок запомнился больше всего?
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Упаковочная бумага, крафтовый пакет или коробка?
Набор доктора, шоколадный Дед Мороз и «Тамагочи». Дети 90-х меня поймут: это было исполнением самых заветных желаний.
То, что интересно открывать. Недавно дарила папе подарок в деревянном ящике, который вскрывается ломиком (долго, но феерично). Он был в восторге.
О каком подарке мечтаете сейчас?
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Совместный, от группы людей или индивидуальный?
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О мире во всем мире. Хочется, чтобы каждый из нас проявлял доброту и искренность друг к другу. А еще мечтаю о корги.
Люблю подбирать подарок сама и кайфовать от этого процесса.
Как выбрать подарок близкому?
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На праздник или без повода?
Подарок без повода — выражение самых искренних чувств к человеку!
Большая подсказка при выборе подарка — это интересы и стиль жизни человека. Например, для подруги, которая обожает путешествия, я придумала и создала набор украшений из кораллов и аквамарина.
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Екатерина Адесманова
PR - менеджер детских образовательных проектов и основательница бренда интерьерных цветочных венков Home Flower Lab (@homeflowerlab)
Home Flower Lab — для тех, кто получает удовольствие от ароматов растений и хвои
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Как появилась идея создать бренд?
Каждый год я делала хвойные венки для себя и получала колоссальное удовольствие от процесса. Творческих идей всегда было больше, чем можно было воплотить в одном изделии. Вдохновила мысль о том, как созданные украшения принесут праздник в чужие дома и создадут новогоднее настроение. Каждый раз, когда я делаю венок, чувствую себя персонажем Роуэна Эткинсона из фильма «Реальная любовь». Помните, как он упаковывал кулон? «Ну что еще? Окунете в йогурт и посыпете тертым шоколадом?» Обожаю!
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Эмоциональный или полезный?
Дарить или получать подарки?
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Эмоциональный.
Дарить.
Упаковочная бумага, крафтовый пакет или коробка?
Какой подарок запомнился больше всего?
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{"points":[{"id":1,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":3,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":252}}],"steps":[{"id":2,"properties":{"duration":456,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":false}}],"transform_origin":{"x":0.5,"y":0.5}}
Упаковочная бумага.
Первая кукла Barbie.
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Совместный, от группы людей или индивидуальный?
О каком подарке мечтаете сейчас?
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{"points":[{"id":1,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":3,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":252}}],"steps":[{"id":2,"properties":{"duration":456,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":false}}],"transform_origin":{"x":0.5,"y":0.5}}
Индивидуальный.
О большой и очень красивой картине современного художника.
На праздник или без повода?
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Как выбрать подарок близкому?
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По поводу и без.
Отвечу на вопрос: «Где?» Советую обратить внимание на ассортимент небольших мастерских. Там много уникальных хендмейд-изделий, которые можно дополнительно кастомизировать.
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Александр Тимофеев
Обжарщик спешелти - кофе, основатель бренда кожаных изделий TIMO (@timo__studio)
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Как появилась идея создать бренд?
Мой бренд находится на этапе разработки, но я уверен, что изделия точно порадуют ценителей стильных аксессуаров, а также владельцев собак.
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Идея создавать изделия из кожи, в частности брелоки, пришла ко мне, когда я завел собаку. Это был красивый кокер-спаниель. Долго искал ему надежную и стильную амуницию, в итоге решил сделать сам. Получилось отлично, и после этого друзья и знакомые стали просить сделать что-нибудь для них. Так я и начал изготавливать больше предметов из кожи и получать дополнительный заработок к основному.
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Эмоциональный или полезный?
Дарить или получать подарки?
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Эмоциональный.
Дарить.
Упаковочная бумага, крафтовый пакет или коробка?
Какой подарок запомнился больше всего?
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{"points":[{"id":1,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":3,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":252}}],"steps":[{"id":2,"properties":{"duration":456,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":false}}],"transform_origin":{"x":0.5,"y":0.5}}
Все вместе.
Всегда ярче запоминается теплое ощущение праздника, чем сами подарки.
Совместный, от группы людей или индивидуальный?
О каком подарке мечтаете сейчас?
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{"points":[{"id":1,"properties":{"x":0,"y":0,"z":0,"opacity":0.5,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":3,"properties":{"x":174,"y":0,"z":0,"opacity":0.61,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":-9}}],"steps":[{"id":2,"properties":{"duration":205,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":false}}],"transform_origin":{"x":0.5,"y":0.5}}
Индивидуальный.
О собаке.
Как выбрать подарок близкому?
На праздник или без повода?
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{"points":[{"id":1,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":3,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":252}}],"steps":[{"id":2,"properties":{"duration":456,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":false}}],"transform_origin":{"x":0.5,"y":0.5}}
Без повода.
Помните, что важно подарить не только сам подарок, но и ощущение праздника. Отталкивайтесь от того, что любит человек и о чем он рассказывает с горящими глазами.
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Анна Третьякова
Дизайнер - фрилансер, создатель бренда наборов для вышивания «Не белый лист» (@nebel.list)
Моя миссия — предоставить каждому возможность творить без четких инструкций и правил
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{"points":[{"id":1,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":-13}},{"id":3,"properties":{"x":139,"y":-6,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":-4}}],"steps":[{"id":2,"properties":{"duration":70,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}
Как появилась идея создать бренд?
В 2019 году я оформила самозанятость в Сбере, когда только запустилась программа. В то время я работала дизайнером-фрилансером, рисовала принты для печати на ткани. А во время карантина занялась вышивкой и погрузилась в изучение различных техник, чтобы хоть как-то занять себя. В 2022 году, выполняя заказ на дизайн ткани с принтом, я подумала, что было бы классно прямо поверх печати вышить элементы. Тут пазл сложился, и я придумала концепцию бренда «Не белый лист»: наборы для вышивания в свободной технике с обучением стежкам. Пропустим долгие месяцы тестирования продукта, выбора позиционирования и разработки дизайнов. Моя миссия — предоставить каждому возможность творить без четких инструкций и правил.
В бешеной суете жизни так важно останавливаться и творить. Слушать себя и никогда не делать что-то ради денег. В этом и есть мой секрет: заниматься тем, что любишь. Я уверена, что вышивка может быть прекрасным вариантом медитации. Изучаешь пару стежков — и потом не остановить. И главное — не ждать четких схем, инструкций, а уходить в поток сознания и играть как ребенок. Всегда должен быть задор, интерес и горящие глаза. А все остальное выстроится само.
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Эмоциональный или полезный?
Дарить или получать подарки?
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Очень эмоциональный.
Дарить!
Упаковочная бумага, крафтовый пакет или коробка?
Какой подарок запомнился больше всего?
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Упаковочная бумага.
Первые туфельки с каблучком в пять лет!
Совместный, от группы людей или индивидуальный?
О каком подарке мечтаете сейчас?
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Индивидуальный.
Концерт Надежды Кадышевой только для меня.
Как выбрать подарок близкому?
На праздник или без повода?
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На праздник.
Мне кажется, важно подобрать не только сам подарок, но и продумать речь или тост. Поделитесь с другом своими мыслями и чувствами, которые сопровождали выбор. Это всегда приятно.
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Если вы вдохновились примерами наших героев и мечтаете создать что-то свое, начать можно с малого — зарегистрироваться как самозанятый. Откройте приложение «СберБанк Онлайн» и введите в строке поиска «Своё дело» или «Самозанятый». Среди предложенных вариантов выберите сервис для самозанятых «Своё дело» и нажмите «Подключить сервис».
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Несколько минут — и вы официально становитесь самозанятым. При этом вы можете спокойно совмещать свое дело с основной работой, проверяя, насколько эта идея вам подходит. Бесплатный сервис «Своё дело» предоставляет функционал, который упрощает ведение вашего бизнеса. Например, вы сможете автоматически формировать чеки и принимать оплату по QR-коду, что особенно актуально при продаже товаров в предновогодней суете.
Не ждите идеального момента — он уже наступил! Новый Год — время для начала своего дела. Создавайте подарки ручной работы, радуйте близких и зарабатывайте на своем творчестве.
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Реклама. Сбер
Креативный директор: Алеся Ериго
Стилист: Анна Алферова
Автор текста: Катерина Бычкова
Фотограф: Глеб Меленберг
Ассистент стилиста: Полина Ахрамеева
Дизайнер: Александра Бабкина
Технический директор и ассистент по свету: Алексей Громов
Сет-дизайнер: Анна Клепица
Клиент: Кристина Лучко
Ретушь: Света Кысса, Мария Мосова
Визажист: Рина Земзюлина
Агентство: Виктория Пивоварова, Юлия Глозман, Влада Пинчук, Евангелина Дух, Анастасия Лукьянцева
Продакшн: sure.buro
Стилист по волосам: Лина Шаулина
Продюсер: Елизавета Шелабина
Менеджер проекта: Арина Пожидаева